In 1946 with only five hundred dollars of borrowed money and a lot of enthusiasm, Paul and Jane Skogen arranged to have their first load of groceries delivered on credit to their 3,000 square foot store on 2^nd Street in Onalaska. From this small beginning Skogen's/Festival Foods has grown. The company opened its ninth Festival Foods store at Three Rivers Plaza in La Crosse.  The company also owns Skogen’s Market in Onalaska and has announced its tenth Festival Foods store for Appleton in November of 2006.  Today, second generation Dave and Barb Skogen operate the company with their children Mark and Sue.

 For more information about Festival Foods, please visit their website, www.festfoods.com.  The website gives a more detailed explanation of the company’s history, but also has a number of unique features and services.  With almost 65,000 recipes, the site is sure to have something for your every need.  The recipes can be searched by: Cooking time, Meal, Preparation time, Ingredient or Name.  Also, the weekly ads and coupons can be found on the site in addition to the in-store greensheet and a special Internet Only Ad.  For all of this and much more, please check out festfoods.com!

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